The Strategy Planning Process
Analyses, Options, Projects
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
296 Seiten
Kartoniert / Broschiert
Springer, 12.10.2016
Englisch
ISBN/EAN 9783662516034
Presents an integrated view on the strategic planning process Provides professionals with essential methods and tools for strategic planning Shows how to analyze the current situation, develop and assess options for the future, and define implementation projects Describes methods and tools in a concise and concentrated way and illustrates their application through examples Includes supplementary material: sn.pub/extras