A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
14006 A. 6th edition 2011
384 Seiten
Kartoniert / Broschiert
Springer, 11.10.2014
Englisch
ISBN/EAN 9783642423789
Explains essential methods and tools of strategic planning and illustrates their application through examples Integrated view on process-based strategic planning Describes methods and tools in a concise and concentrated way Includes supplementary material: sn.pub/extras