Find the Theme in Your Data
Little Quick Fix
Focused on building confidence and decreasing anxiety from information overload this Little Quick Fix helps students build a manageable system that works for digging into and making sense of their individual data.
136 Seiten
Kartoniert / Broschiert
Sage Publications, 07.10.2019
Englisch
ISBN/EAN 9781529701241
Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.
Focused on building confidence and decreasing anxiety from information overload this Little Quick Fix helps students build a manageable system that works for digging into and making sense of their individual data.